Google Analytics
Events natively supported by Google Analytics. Recommended events may be found here. Visit the official Firebase SDK documentation for more information.
Cart Events
ADD_TO_CART
This event is fired when the user adds a new product to the cart, note that quantity adjustments (for a product already belonging to the cart) aren’t tracked.
| Name | Description |
|---|---|
| value | Price of the product added to the cart |
| currency | Currency of the price |
| items | Only one: product information (identifier, name, …) and quantity added |
Google Analytics reference: Link
REMOVE_FROM_CART
This event is fired when the user removes a product from the cart, regardless of the quantity (quantity adjustments for products in cart aren’t tracked).
| Name | Description |
|---|---|
| value | Price of the product added to the cart |
| currency | Currency of the price |
| items | Only one: product information (identifier, name, …) and the quantity at the moment the product was removed |
Google Analytics reference: Link
VIEW_CART
This event is fired whenever the user opens the Cart Page.
| Name | Description |
|---|---|
| value | Total value of the Cart |
| currency | Currency of the value above |
| items | For each lines in the cart: product information (identifier, name, …) and quantity |
Google Analytics reference: Link
Product Events
VIEW_ITEM
This event is fired whenever the user opens the Product Detail Page. It can be used to identify the most popular products of your catalog.
| Name | Description |
|---|---|
| value | Price of the product |
| currency | Currency of the price |
| items | Only one, product information (identifier, name, …) |
Google Analytics reference: Link
Promotion Events
SELECT_CONTENT
This event is fired for different kinds of entity in the app (example: category).
| Name | Description |
|---|---|
| contentType | Type of the entity (example: “category”) |
| itemId | Identifier of the entity (example: the category code for a category) |
Google Analytics reference: Link